All of our decisions are based around three things; defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process. be good, look good, join the cult.
Cult+king
Hairstory is dedicated to helping people rethink everything about hair in a world where the old rules don’t apply.
Hairstory
R+Co is about an experience. The packaging and fragrances were designed to enhance that experience and evoke a feeling, place, style or attitude. You’ll know just by looking at a bottle or tube what a product is meant to do, and the subtle yet sophisticated fragrances. Meant for both men and women.
r+co
Milbon Signature is a Japanese-born professional haircare line built on decades of nano-level hair research. Every product is infused with SSVR-Silk™ technology, targeting damage from the inside out to restore strength, shine, and integrity — delivering results that go beyond the surface, available exclusively through professional salons.
With this link you will also find some of our other brand favorites: LOMA, Living Proof, Davines, UNITE, GHD, and more…
MILBON (&more)
Our clean, innovative formulas combine skincare methodology with haircare to achieve incredible results. We believe less is more and that haircare should repair problems, not mask them. Made for all humans, with all hair types.
reverie
Loma is a professional haircare line free from parabens, sulfates, phthalates, and gluten — never tested on animals. Every formula is made with pure ingredients like Aloe Vera, Baobab Protein, and Olive Oil, crafted entirely in-house from sourcing to filling for uncompromising quality. The AloeMoist Complex™ restores hydration, strength, and shine — delivering salon-grade results without compromising your health or the planet.
Thorne is a science-first supplement brand trusted by professional athletes, healthcare practitioners, and wellness-focused individuals alike. Every formula is rigorously tested for purity and potency — free from unnecessary fillers, artificial flavors, and common allergens. At Mints, we believe true hair health starts from within. That's why we've partnered with Thorne — because nourishing your body with the right nutrients is one of the most powerful things you can do for your hair.